Marketing Communication Strategy
Before we create, we first challenge, question, probe, dream-about, and apply strategic thinking to the process of developing the most effective marketing communications plan possible. The process includes:
- audit of the current situation and brand
- gather input and feedback from key stakeholders
- analyze the competition
- clarify the business goals
- develop messaging for target audiences
- map out the key marketing communication efforts needed
- scheduling and budget breakdowns
Ideation
We’ve learned that business growth happens faster and more effectively when it’s driven by strategic creative ideas. Too often, though, creative ideas stand alone, with no intention of driving business results. We’re different because we unite the two. We generate strategic creative ideas that help businesses grow.
Design
Design is the execution phase of the plan and ideation. It includes but is not limited to:
- collateral material, direct mail, advertising, newsletters
- web site, facebook, e-blasts
- PR, social media
- tradeshows
- animation, photography, video, illustration
